How to make your website images pinable for Pinterest
The social network that has had great success with women is Pinterest. The ability to use it as a mood boards for ideas on landscaping your garden, decorating your house, cooking, photography and fashion has lead to its success. If your are selling products aimed at a femaleclientele then Pinterest must be one of your majorsocial media marketing tools. If you sell productsthat are purchased mainly by men then the normal advicehas been to ignore Pinterest and concentrate yourefforts on twitter, Google+ or facebook. Who saidPinterest was just for women. Yes more women use it thanmen but that does not mean there are no men using it.Just look at the image below. There are a lot ofdifferent fly fishermen using Pinterest. If you use thesearch box you will see that every hobby enjoyed by menis covered by its users. Your target audience is onPinterest but many of your competitors are not. You willhave an advantage over them if you start using Pinterestto engage with potential customers.
Make sure that all the photographs on your website arepinable. The official maximum horizontal width is 554pixels. There is no length maximum. It has been found thatthe best size is 600 x 800 as it resizes very well withoutdistortion. Use keywords with dashes between each word whennaming a photograph. Many websites have now installed the"Pin it" button near their images to help Pinterest usersquickly pin images they like of your products to their ownPinterest boards. It will help them come back to yourwebsite once they have made the decision to buy. It willalso enable them to easily show your products to theirfriends. The "Pin it" button can be obtained from thePinterest website under the "Pinterest Goodies" link.
The normal button enables you add a description of yourproduct and automatically adds the link back to your websiteon the Pinterest users own page. There is an advanced buttoncalled a "rich pin" where you can add more product detailslike price and dimensions. Once you have your own companyPinterest business account set up you may want to addPinterest follow me buttons to your website page footers.
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